Max Gifford has spent over three decades in the electrical industry, Max has experience at the contractor, distributor and agency levels. He takes great pride in his growth in the industry, which he attributes to his high integrity and customer service skills.

Max lives in Howard, Wisconsin, with his wife Michelle and their two children, Marlow and Max IV. His hobbies include traveling, watching his daughter’s softball games, exploring restaurants and breweries, spending time with his family, and listening to music and audiobooks.